There are people who pretend to be assholes, and there are some who are nurtured into becoming prime, non-fat, hole asses . Tucker Max is a self-proclaimed asshole and is not ashamed of being one. He does writes about it well, as a matter of fact. Guess what, his assholiness got him fame and a nice gig at ComedyCentral. I think, however, from reading a few of his stories, the guy is just hurtin' inside and seeks attention by playing an asshole. But that's just my random judgment about someone - I'm being proctological.